Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.

As Adobe notes, WIRED launched its digital edition earlier this year and sold more issues than the newsstand version without cannibalizing print sales). That was created with Adobe's InDesign CS5, along with some other technologies, which the company said today will be available on Adobe Labs later this summer. This means more publishers will be able to use them and create their own digital magazines.

Adobe refers to the set of technologies as The Adobe Digital Magazine Workflow.

"Using this Digital Magazine Solution, these publishers can create immersive content without having to hire additional developers or invest in extensive retraining for staff," says Adobe's /> [...]

Mon Jul 19, 2010 14:40 pm

Image by liewcf via Flickr

SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you'd be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO.

This was all brought to mind by interactions with two different people the last few days who each are concerned about the same thing—search traffic dropping to their sites. When I dug into the situation further, I found that neither had any idea what kind of sales they were generating from their sites. One, in fact, knew that the page that had recently dropped in search rankings had an extremely high bounce rate, so they couldn't have been selling very much.

Now, for both of these people, the lack of sales was not a crisis, but the drop in search traffic and the drop in search rankings was a crisis. It was hard not to chuckle at how times have changed.

I guess you've been in the search business a long time when you can remember when you had to prove every nickel that would come in because we did this new SEO thing. No one believed it would work and no one wanted to do it.

And look at us now. Now there are people walking around that have such a rabid belief in SEO that they think it is an end in iteself—that high rankings or even high traffic is some kin/> [...]

Wed Jun 23, 2010 06:35 am

Posted by fabioricotta

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Hi SEOmoz folks,

Sometimes we begin a new SEO consulting job and do not to know where to start our Link Building. We have a lot of options but the first thing I really like to do is to analyze what my competitors are doing. As we know, one of the best ways to analyze backlinks is by using Open Site Explorer (OSE). With this tool we can submit a domain and see which pages on the web are linking to it and some awesome metrics. We can use it to begin our analysis.

The first thing you need to do is to create a competitor list. Then you need to go to OSE and insert your competitor(s) domain(s). Then you will filter by links from "External Pages Only" and "All Pages in the Root Domain", as you can see below. With these filters, we guarantee that we will have an overall look at your competitors' website backlinks.

After the above steps, we need to export all this data by clicking on "Export to CSV". After that, you will import this data to Excel:

Next, you will remove the 6 first lines, as they are only comments. Then you need to select the first line, click on the Data Tab and select "Filter". This will give you the ability to sort every column by some filters.

Now we can begin our competitor analysis./> [...]

Wed Jul 14, 2010 00:04 am

About a year ago, Google launched real-time search suggestions that were tailored towards users in different countries. Today, Google is taking this one step further and is launching an improved version of Google Suggest that also takes larger metro areas into account. Now, Google Suggest will offer different suggestions for users in New York City and Portland, OR, for example. For the time being, this feature is only available in the U.S.

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Smarter Spelling Correction for Names

In addition, Google is also rolling out smarter corrected spellings for names. As Google notes, people often search for names, but don't know the exact spelling. Now, whenever you add a person's profession, affiliation or other related keywords to an approximation of this person's name, Google will offer better suggestions and more useful spelling corrections.

This feature, too, is currently only available in the U.S., though Google plans to roll it out in other parts of the world within the next few months.

Auto-Correction for 31 Additional Languages

Google is also rolling out auto-corrected spellings for 31 additional languages. These auto-corrections kick in whenever a user misspells a common word. For uncommon misspellings, Google will still give you a link to the corrected search results behind a link th/> [...]

Fri Apr 16, 2010 10:30 am