Marketing/Advertising
2010-09-02 11:30:18 ~ Chris Brogan
One Big Traffic Secret
I’ll tell you one thing I know: the more you post, the more traffic you get. It’s helpful if the stuff you post is worth something. I try hard to make that always the case. Others don’t try as hard, and yet, their traffic climbs when they post more stuff. You can reply in the comments and tell me that you’d rather put out great stuff once a month, or once a week, or whenever the great stuff mood strikes you. That means you didn’t really read the first sentence of th[...]
2010-09-02 08:30:32 ~ Marketing SEO
Win a Free Pass to MN Blogger Conference
TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders Melissa Berggren, Arik Hanson, Suzi Magill and Katie Schutrop, it’s already one hot event.The date is Saturday, Sept 11 (the day I fly to Hong Kong) and the location is at CoCo MSP in Saint Paul. Topics to be presented range from “how [...]
2010-09-02 04:30:08 ~ Marketing SEO
Everything I Know About Marketing I Learned from Google
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy.I know what you’re thinking[...]
2010-09-02 01:30:44 ~ Chris Brogan
How to Grow Traffic to Your Blog
Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. I’ll tell you what’s worked for me, so far, and I’ll tell you what you might try. Maybe others w[...]
2010-09-02 01:25:24 ~ SEO Moz
A New Day, A New SEOmoz
Posted by randfishIt's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah. If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let's walk through it together, shall we? Big Improvements to PRO Membership It's a good da[...]
2010-09-01 21:10:16 ~ SEO Book
How To Write Good
Yes, deliberate mistake :) It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write better blog posts? E-mails? Web copy?Let's take a look at three guidelines for web writing. 1. If You Can Say It, You Can Write ItThe Dilbert Mission Statement Generator - sadly now offline - comes up with convoluted gems this:"Our challenge is to assertively network econo[...]
2010-09-01 18:17:25 ~ Chris Brogan
Why Ping Is a Stepping Stone to Social Commerce
I am a huge fan of Om Malik. I just read his post on Apple’s Ping service, and have a difference of opinion. Om points out that it’s great that Apple is finally adding a social layer to their iTunes store. He goes on to mention that it’s about time, because Amazon has done a great job with this, and has enabled social commerce like letting bloggers become affiliates to sell products that Amazon offers (I am an Amazon affiliate, for instance). But what I might have missed in the[...]
2010-09-01 16:57:28 ~ SEO Moz
Day 1 at the SEOmoz Training Raceway
Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.I’m going to speed through the 2nd half of the 1st day at the SEOmoz Pro Training Race Track. Recall that 9 speakers raced through topics covering clicks to conversions.The following are highlights of the end of the race for Day 1. Present[...]
2010-09-01 11:30:16 ~ Chris Brogan
Selling Wool or Yarn
I had a strange dream last night, but oddly, it had a lesson in it. I dreamed that I went to a place to sell wool. There was one buyer. They decided whether my product was worth buying. Then, they turned it into yarn. They carded it, they dyed it, they put it on different spools and sold it to hundreds of people. Which business is harder? In some ways, selling wool is harder. I have to convince one person instead of several. In other ways, selling yarn is harder. I need to sell lots of it to a l[...]
2010-09-01 04:39:39 ~ Brian Solis
Video: Bringing a Brand to Life in Social Media
We’re approaching the last bits of this enlivening conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examined the state and future of social media.In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use[...]
2010-09-01 04:30:03 ~ Marketing SEO
The Real Cost of Buying Links for SEO: -$4 Million
I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links and estimated the loss of organic search visibility at $4 million in sales. Now he’s “thanking” Google for the spanking because he’s mended his ways and is reborn as a social media enthusiast.I’m not sure I buy the “social media has turned thi[...]
2010-09-01 01:30:36 ~ Chris Brogan
Before You Seek Business
In a previous post, I talked about how to put your small business on the web. Before you go out and start looking for business, you might want to take a look around your site to see if it’s easy to understand what business you hope to accomplish. There’s a lot your blog does or doesn’t do to help you sell you or your product. Let’s look at it. Obvious Call to ActionWhen someone lands on your site for the first time, is there an obvious call to action? For instance, look [...]
2010-08-31 14:23:28 ~ Soshable
Digg Changes Coming Shortly?
A new CEO. Kevin Rose making promises of upcoming changes. A brand new ox-related error page. Things are looking up for Digg.Then again, they couldn’t look any worse than they have been for the last few days.Several things have happened today.Digg announced its new CEOKevin Rose announced upcoming changes to DiggReddit has not broken double-digit front page stories on Digg today (yet).While all of this may be humorous and somewhat sad, the first quote by the new Digg CEO is pos[...]
2010-08-31 12:45:41 ~ SEO Moz
From Clicks to Conversions at the SEOmoz Training Raceway
Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages. The audience watched 9 speakers drive their search marketing race cars at speeds faster than fingers c[...]
2010-08-31 11:30:17 ~ Chris Brogan
One Alternative to Freemium
Some people do freemium as a publisher quite well. I really love how GigaOm does it, for instance. Lots of their posts are very informative, but then you can get even more information if you subscribe to GigaOm Pro. It’s a great way to do it. The other way is how I did it in how to put your small business on the web. I gave you lots of free information, but also had some affiliate marketing links in there. You don’t have to buy anything if you don’t want, and the information is[...]
2010-08-31 10:28:53 ~ SMB Brito
Social media and the era of customer advocacy
Move over influencers; advocates are more valuable to brands. It’s a fact. And I won’t try to make the case with research on how consumers want to engage with brands on the social web because we all know that’s the case already. I don’t have a problem with influencers at all; and have been vocal in the past about some of my own influencers. All I am saying is that customer advocacy bring more life and longer term value for a brand. Here’s why:Influencers can be bought; but ma[...]
2010-08-31 04:06:00 ~ Marketing SEO
Social Media SEO Success with Blogging
Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.(Thanks to Lt[...]
2010-08-31 01:30:23 ~ Chris Brogan
Your Avatar on the Web
Wikipedia defines “avatar” as “…a computer user’s representation of himself/herself or alter ego…” That is to say, an avatar is the “you” of the computer world. Most of us think of the word to mean the graphic we use alongside our social media account, but that’s only part of what defines an avatar. In this post, we’ll talk in a somewhat more rounded what about how your avatar on the web becomes quite important to doing business i[...]
2010-08-31 01:10:14 ~ SEO Moz
Mobile SERPS & Usability
Posted by SuzzicksSo here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. All One Index Soon? Why does this happen?Well, Google has said that they really don’t want to index two versions of the we[...]
2010-08-30 23:04:34 ~ Soshable
FINALLY a Mashable Story That Didn’t Front Page on Digg… Oh
After getting 20 stories to the front page of Digg through their publisher’s account (often with less than 30 Diggs prior to promotion), Mashable finally seems to have struck out. There’s a story that has nearly 200 Diggs at the 11 hour mark. Does this mean that Digg is finally being fair with its algorithm, or is there a certain level of mysterious timing with this particular story not hitting:Wait, NOW you’re going to keep make Mashable get more than 20 Diggs befo[...]
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